A team of scientists at biotech company Genentech python flight data using a meditation app in and, not long after, noticed that they felt more content and happier at home and work. After conducting their own experiments and submitting the data to human resources, Genentech decided to roll the Headspace app out to all of its roughly 14, employees the following year, said Nancy Vitale, senior vice president of human resources at Genentech, a unit of Roche.
More than 2, Genentech employees now use the meditation app Headspace four times per week, on average, Vitale said. Headspace has spent the past year aggressively chasing corporate clients like Genentech and already has companies that cover the cost of their employees' subscriptions. Executives say they expect to double that number by the end of the year, said Chief Business Officer Ross Hoffman.
Corporate clients give it access to thousands of new customers, slashing the cost of acquiring new ones. For employers, it gives them a way to help ensure their employees mental health. Quantifying how much stress and mental illness costs companies is challenging because it includes direct costs like medical visits and indirect costs, such as lost productivity.
More than half of working adults said they experienced a great deal or some stress at work in the past year, according to a study by Harvard's T. Chan School of Public Health and other researchers.
Meanwhile, about 8 percent of Americans reported meditating inaccording to the National Health Interview Survey by the Centers for Disease Control and Prevention. Workers, especially millennials, are demanding more wellness benefits from their employers. Buying meditation subscriptions can be an attractive opportunity for companies — and a promising avenue for Headspace and competitors. Anyone can access some of Headspace's meditation content for free when they download the app, or they can buy a membership to access all of its meditation packs and other content focused on mindfulness and sleep.
Headspace currently has more more than 31 million users on its platform and more than 1 million premium members. Headspace started courting companies about three years ago, Hoffman said, but it started really making a push for corporate clients last year.
He joined the Santa Monica, California-based company last June and formed a team to focus on corporate clients. Tech companies, like Google and LinkedIn, were early adopters. Headspace has also signed deals with more traditional employers and sprawling conglomerates like General Electric and Unilever. Headspace declined to say what percent of its revenue comes from its Headspace for Work business. A spokesman said the company anticipates the business will represent around 50 percent of its annual revenue, "in the coming years," making it equivalent to its consumer business.
How much the program costs employers varies based on how many subscriptions companies purchase and how many people actually people actually download one. Somelike General Electricmkvmoviesking bollywood free trials and subsidize memberships. Others, like Genentench, cover the cost of an annual subscription. Vitale notes this is just one tool Genentech uses to help employees with their mental health.
At GE, Headspace is one component of the company's focus on mindfulness this year. Employees can access an enhanced one-month free trial and a roughly 60 percent discount off the standard rate. The company has received "great feedback" from "many" of the more than 5, employees that have tried it, Global Wellness Leader Adam Malinoski said in a statement to CNBC.
Caroline Prendergast, interim chief people officer at London-based insurance company Aviva, said the company has also received "really good feedback" from colleagues about Headspace helping regulate their sleep.
But not every employer is sold quite yet. Some companies have asked Headspace for more proof that paying for the service will help their employees, or more data supporting the return on investment. To address this, Headspace is conducting studies to see whether using the app can make employees healthier, workplaces safer and companies' medical costs lower — the "holy grail of ROI" as Chief Scientific Officer Dr.
Megan Jones Bell calls it. The company also created a subsidiary called Headspace Health in June. It's aimed at creating the first meditation app that's approved to treat chronic diseases by the Food and Drug Administration.
One of Headspace's competitors, Calm, is also eyeing corporate clients. It's already signed a deal with professional services firm PricewaterhouseCoopers to give employees premium memberships as part of the firm's wellness initiative, "Be well, work well. Sign up for free newsletters and get more CNBC delivered to your inbox.Train your body and your mind at the same time with exercises to strengthen your mental and physical well-being.
Learn to manage feelings and thoughts with the lifelong skill of everyday mindfulness, any time of the day. Headspace is offering free support during the current global crisis.
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Meditation app Headspace on track to double corporate clients, bring mindfulness to work
Hundreds of articles for any mind, any mood, any goal. Meditation Meditation What is mediation Benefits of meditation Guided meditation Meditation techniques Meditation for beginners.
What's new How to be more empathetic Mindful death How to relieve stress How to stop worrying Guided imagery What is a flow state? Your personal guide to mindfulness. See how it works. Your browser does not support the audio element. Desert Campfire Meditation Learn to manage feelings and thoughts with the lifelong skill of everyday mindfulness, any time of the day. Basics - Session 1 Try Headspace Plus for free. Best value.Get happy.
Stress less. Sleep soundly. Headspace is your guide to everyday mindfulness in just a few minutes a day. And to help you find some space during tough times, Headspace is here for you with the new Weathering the storm pack. With Move Mode, exercise your mind and body at the same time with Olympians Kim Glass and Leon Taylor, through quick workouts, mindful cardio, and rest day meditations featuring Andy Puddicombe.
Want it all? Try Headspace Plus for free and access the entire content library, including Sleep by Headspace, with original sleepcasts and relaxing sounds to help you unwind at bedtime. Download Headspace today, and be kind to your mind. Pricing in other countries may vary and actual charges may be converted to your local currency depending on the country of residence.
The subscription will automatically renew unless turned off in your iTunes Account Settings at least 24 hours before the current period ends. You can go to your iTunes Account settings to manage your subscription and turn off auto-renew. Your iTunes Account will be charged when the purchase is confirmed. If you subscribe before your free trial ends, the rest of your free trial period will be forfeited as soon as your purchase is confirmed.
Headspace saves your meditation sessions to your Apple Health app. Thanks for using Headspace! This update includes bug fixes and performance improvements. As always, if you run into any troubles, let us know at help headspace. Requires iOS Compatible with iPhone, iPad and iPod touch. Up to six family members will be able to use this app with Family Sharing enabled.
Description Get happy. Ratings and Reviews See All. Information Seller Headspace Inc. Size Compatibility Requires iOS Price Free. Sleep Cycle - Sleep Better. Insight Timer - Meditation App.Headspace is an English-American online healthcare company, specializing in meditation. The company mainly operates through its online platform, which provides sessions of guided meditation to its registered users with the goal of mindfulness. Overall content is offered through a freemium subscription service modelin which users will thereafter access the company's entire library of content.
Puddicombe cut short his university studies in Sports Science at the age of 22, and travelled to Asia to become a Buddhist monk.
Headspace began as an events company, holding mindfulness talks in and around London. In Junethe company launched Headspace Health, a subsidiary aimed at developing FDA -approved meditation tools which would be prescribed to help treat a range of chronic diseases.
In JanuaryStarbucks teamed up with HeadSpace to provide partners with a free Headspace subscription as part of its benefits package. Headspace provides guided meditation resources online, accessible to users through the company's website and via a mobile app on the iPhone and Android platforms. Users can access ten days of free content, after which they have the option to take out a monthly or annual subscription or continue with the free trial material.
In JuneHeadspace launched version 2 of its platform.
Each session is about ten minutes long, usually in audio format. InHeadspace introduced sleepcasts — audio content designed specifically to create the right conditions for healthy, restful sleep. Headspace's business model is built mainly on subscriptions.
Headspace has been criticised for lack of transparency and consistency in its pricing: subscriptions can cost different amounts depending on the platform it is purchased through iOS, Android, or the website. Headspace has been used in a number of clinical trials investigating the effects of mindfulness training. In one such study, researchers from UCL,  funded by the British Heart Foundationexamined the impact of mindfulness on workplace stress in two major multi-national corporations, using the Headspace app as the intervention.
The study found a significant increase in wellbeing, reductions in anxiety and depressive symptoms, significant reductions in diastolic blood pressures, significant increases in perceived job control, as well as a significant reduction in sleeping problems. Oz Show. In laboratory experiments, the presenter, Dr.
Michael Mosleywas found to have significantly reduced negative outlook. He also reported overcoming a decade-long battle with insomnia. From Wikipedia, the free encyclopedia. Redirected from Headspace digital health platform. This article is about English-American healthcare company. For Australian youth mental health organization, see Headspace organisation.
This article contains content that is written like an advertisement.FREE Headspace Subscription 2020 ✅ EASY $50 Headspace Promo Code & Voucher Working in 2020! ✅
Please help improve it by removing promotional content and inappropriate external linksand by adding encyclopedic content written from a neutral point of view. April Learn how and when to remove this template message. This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Andy Puddicombe Richard Pierson. Santa MonicaCalifornia. See also: Research on meditation.Four years ago, I was a diligent Headspace user.
Stressed and contemplating a career change, I turned to the popular meditation app for peace of mind and relief from worries about the future. But after about a year, I quit. Headspace sent me automated emails lamenting my lapsed subscription, and I ignored them. Since its launch inHeadspace has grown to become one of the most popular meditation apps on the market, boasting that more than 18 million users have downloaded it. The gateway to Headspace is a free program called Take10, a series of 10 minute meditations narrated as all the meditations are by Headspace cofounder Andy Puddicombe, a former Buddhist monk.
Each meditation in Take10 follows a similar pattern: settling and tuning into your surroundings, performing a body scan, and mindfully counting breaths. These meditations feature much more guidance than silence, which may be a blessing or a curse depending on your preferences and experience. I, to my surprise, found that slightly frustrating. New subscribers often start with Basics 2 and Basics 3—10 days each of minute and minute meditations, in a similar style to Take10 but with more silence.
But you can also try out other series—from Stress to Depression, Self-Esteem to Productivity—or one-off meditations for activities like flying, eating, or commuting. For most sessions, you can customize the length depending on how much time you have—from 10 to 20 minutes for series, or three to 10 minutes for one-offs.
Unlike some other meditation apps, Headspace offers not just meditation practice but theory as well. If you come to Headspace or mindfulness in general hoping to get rid of something—stress, self-doubt, pain—you might be disappointed, as I was at first.
What Does Headspace Want?
Anxiety is part of being human. These notions exist in tension to the motivations many of us bring to meditation. But the practice of cultivating qualities like focus, acceptance, or self-esteem can feel unsatisfyingly simple: learning to sit and observe the mind with a little distance, over and over and over and over.
Like mindfulness in general, Headspace offers no magic bullets or magical mantras. Now, athletes can turn to Headspace for meditations focused on motivation, competition, recovery, and more. Launched in Julythe Headspace for Kids section includes five different meditations—from Calm to Sleep to Kindness—that come in different versions for kids under five, agesand I could imagine parents using these regularly around naptime or bedtime, and even getting some benefit themselves.
The guided audio seems age-appropriate but still serious enough for the adult ear. When contacted for comment about how the Kids content was developed—in particular, did Headspace draw on any outside sources, experts, or research to customize the meditations for different ages?Headspace provides guided audio meditation provided by a former Buddhist monk.
But is it worth the high subscription cost? Headspace is free to try but you have very limited access to the Headspace content library unless you pay for a subscription. I decided to find out.
I already had a meditation habit and preferred unguided meditation sitting in silence, possibly with some bells. At the time I was travelling and finding it difficult to meditate in hostel rooms and public spaces. My thinking was that if I put my earphones in and shut my eyes, and had some vocal guidance to cover the background noise, then I could carve out a few minutes to meditate even in a 10 bed dorm room.
It worked! Headspace provides guided audio meditation, with Andy Puddicombe, a former Buddhist monk, as your guide. For paying subscribers there is a whole range of guided meditations using a variety of meditation techniques.
The Headspace library is arranged into packs of between 10 to 30 sessions. Each session tackles some particular aspect of life, such as a particular emotion Anger, Regretquality of character Patience, Self-Esteem, Productivityor activity Mindful Eating, Training, Sleep. Each meditation can be run as a 10, 15 or 20 minutes session. This focus on techniques makes Headspace a useful guide for those beginning to meditate. The variety can also be helpful for experienced meditators who may have become accustomed to a particular technique e.
One of the downsides of Headspace is that all the meditation content is provided by Andy Puddicombe and not other meditation teachers. I found that when practising daily with Headspace, I began to be irritated by his voice and style. Something about his slightly Americanised British accent really gets on my nerves. I personally would rather experience guided meditations from a number of different teachers, not only for vocal reasons but to hear techniques explained in different manners.
For example, I was recently listening to guided meditations by Joseph Goldstein and I found his explanations far more helpful. Headspace has recently expanded into voice services, making their content available on Amazon Alexa and Google Assistant. If you have a Headspace subscription you can access most of the content of the mobile app via these virtual assistants.We just launched engagement data!
Finding time to step back from your hectic day isn't easy. With so many things to do, and so many different ways to do them, sitting down for even five minutes of mindfulness or relaxation seems out of the question—which is where Headspace and Calm come in. These popular meditation apps base their products on helping users find the time to practice a more relaxed and stress-free lifestyle through guided meditation.
But which company's pricing strategy has really found its center? In this week's Pricing Page Teardown, Peter and I dig into the data to see how individual users' meditation practices affect their willingness to pay.
We talk about how Headspace is in a position to start niching down and why Calm should consider adding freemium to their pricing strategy. Calm is really optimizing for lifetime value and retention. Both companies have a package we're calling their Forever Price. It's interesting to see that while both companies offer this option, Headspace is definitely going more premium than Calm. Starting with Calm, we took a look at their home page and pricing options to see how each company was positioning their product.
They lean hard on the superiority angle in their value propositionwhich is indeed a great achievement, but it's not really making us want to buy the product itself. Headspace does a much better job with their Meditation made simple tagline:.
The focus on simplicity and the app being a user's first step to a more mindful meditation practice makes it all about the customer. That's what is selling their product for me at least—and who can deny their overall design aesthetic? When it comes to pricing, Calm is much less robust. They offer a Forever price like we talked about and an annual package.
There's no real mention of a monthly price at all. This is where you see the premium coming in. They also feature a monthly package, which is a bit more enticing for some customers. Where I think Headspace kicks it up a notch is with their freemium option.
Customers who start out on the freemium package end up being more valuable in the long run. The more often a user meditates, or the more time they spend doing so each day—the more they're willing to pay.
That's not all that surprising, we saw this with Planet Fitness and Equinox as well, but the lift for habitual users is a huge opportunity for both companies. We surveyed 5, current, former, or prospective customers of Headspace and Calm and found that both apps are pricing their product much higher than the average for an occasional user.